When rhythm meets runway and canvas meets kick drum, you get something unforgettable. That’s exactly what happened on March 30th in Los Angeles when Grammy-winning drummer Daru Jones and Brooklyn-based fashion label Snow Milk unveiled their latest collaborative masterpiece—a custom-painted DW signature drum kit like no other.
This isn’t just gear. It’s a message. Adorned with phrases like “Gave the Drummer Some,” “Please Don’t Bite,” and “Positive Vibes Only,” the limited-edition kit pulses with Jones’ philosophy—equal parts style, soul, and swagger.
“Music and fashion are both about individual expression,” Jones explains, “but taking it to the drums—where rhythm meets visual artistry—is next level.”
It’s not the duo’s first time merging lanes. Their initial project saw Snow Milk turn Daru’s iconic Adidas track suits into wearable art, each one uniquely numbered and crafted with intent. This time, that synergy hits the stage—literally—merging percussive power with bold, visual storytelling.
Jones has long been a walking testament to the intersection of fashion and funk. Whether rocking signature pieces for Adidas, Clarks, or Kangol, or appearing behind the kit on stages worldwide, Daru brings a sartorial sharpness that’s become as recognizable as his unorthodox setup. That same style-savvy mindset now places him among the elite group of drummers with signature drum kits sold through Guitar Center.
“Daru has always pushed the boundaries of music,” says Snow Milk. “I wanted to match that energy in the visual realm. We’re not just designing instruments—we’re crafting statements.” With this release, Daru Jones and Snow Milk once again prove that sound and style are inseparable—and that when done right, a drum kit can be just as expressive as a lyric or solo. It’s not just about what you play—it’s how you show up to play it.
THE COLLABORATORS:
A Grammy-winning drummer, producer, and multi-genre force of nature, Daru Jones has built a career off groove, grit, and originality. From Michigan roots and church beginnings to world tours with Jack White, Nas, Pete Rock, and Tony! Toni! Toné!, Daru’s explosive presence and unique posture behind the kit have made him one of the most respected and recognizable drummers on the planet. His work on Jack White’s Lazaretto earned a Grammy for Best Rock Performance. In 2024, Jones delivered one of the year’s Top 10 Tiny Desk and Saturday Night Live performances—reminding everyone why he’s in a league of his own.
Snow Milk is a Brooklyn-based fashion brand built on thrift, intention, and bold design. Specializing in upcycled, sweatshop-free apparel, the label is known for tailoring unconventional pieces like reconstructed trench coats, blazers, and graphic tees into wearable art. With a look that fuses structure and spontaneity, Snow Milk makes every piece feel like a statement—just like the drums it recently helped redefine.
(Visit: https://realsnowmilk.com/)